Paradise Near São Paulo: 9 Things To Do In Ubatuba, Brazil

Things to do in Ubatuba
Contributing Writer
| 4 min read

This city in the northern coast of São Paulo will show you the true meaning of paradise. It has over 90 stunning beaches, most of which have hosted world-famous surfing competitions. If you’re not swimming or conquering the waves, then you can check out the picturesque rainforests in the mountains. There are plenty more to explore in the city, and this list will make it easier for you. Here are the 9 best things to do Ubatuba.

1. The beaches

Ubatuba is well-known for its beaches, and you can choose from over 90 of them. Itagua is on the city center, and while it’s not ideal for swimming, it’s the perfect spot for strolling and cycling. Lazaro, which is 15 kilometers (9 miles) south of the center, offers serene waters and lush surroundings. Indeed, it’s the ideal place to go to with your family. Waves and 2 kilometers (1.2 miles) of soft sand await you at Grande. You can just relax or show off your surfing skills. Itamambuca is also a popular beach for surfers. Apart from the challenges waves, you will certainly enjoy the view of the natural landscapes. Sunuga is the place to be for some fun-filled skim boarding. If you’re looking for an uninhabited paradise, then visit Almada, Brava, or Cedro.

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2. Ubatuba Aquarium

Aquário de Ubatuba
Source: Photo by Wikimedia Commons user Joalpe used under CC BY-SA 4.0

See the many wonders of the underwater world up-close at Ubatuba Aquarium in Rua Guarani. It houses a wide variety of marine animals such as sharks, sea urchins, skate fish, rays, and penguins. You will have a chance to hold and feed some of these adorable creatures. There are also exhibits that will show you the effects of pollution in the sea. It’s sure to be a moving experience. Before you leave the aquarium, make sure you watch the documentaries about different conservation efforts. Both kids and adults will certainly have a memorable time here.

Ubatuba Aquarium

Address: Rua Guarani, 859 - Itaguá, Ubatuba - SP, 11680-000, Brazil

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3. Prumirim Waterfall

Prumirim waterfall
Source: Photo by Wikimedia Commons user edsonaoki used under CC BY-SA 3.0

What better way to enjoy nature than with a sequence of waterfalls and a vast rainforest. Prumirim Waterfall is only 19 kilometers (12 miles) from the center of the city, and it can easily be reached on foot through a short trail. Upon arrival, you can just unwind and marvel at the lush scenery or go for a swim. Keep in mind that the water is very cold most of the time. At the bottom part, you can unleash your inner Tarzan by swinging on the rope attached to the trees.

Prumirim Waterfall

Address: 25535, Rod. Rio-Santos, 25175, Ubatuba - SP, 11680-000, Brazil

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4. Serra do Mar National Park

Posted by Felipe Lima on Friday, 13 December 2013

Serra do Mar National Park was established in 1977, and it offers 780,000 acres (3,156,548,010 square meters) of natural beauty. As you walk through the trails, prepare to be astounded by the greenery and unobstructed mountain and sea views. You can stop at one of the lovely waterfalls for a well-deserved moment of relaxation. Another highlight of the park is its diverse wildlife. There’s a huge chance of you spotting birds and many other fascinating animals.

Serra do Mar National Park

Address: Rodovia Rio Santos BR-101, Km 11, Ubatuba, State of Sao Paulo 11680-000, Brazil

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5. Apui Artesanatos

Posted by Apuí artesanatos on Thursday, 10 October 2013

A trip to Ubatuba won’t be complete without a shopping spree. Visit Apui Artesanatos in Leovigildo Dias Vieria Avenue to buy some good quality handicrafts not only from Brazil, but also from Philippines, Mexico, India, China, and many more. Some of the most famous products include jewelry, frames, furniture, kitchen products, and adorable animal figurines. You will surely love the store’s pink exterior as well.

Apui Artesanatos

Address: Av. Leovigildo Dias Vieira, 1252 - Itaguá, Ubatuba - SP, 11680-000, Brazil

Facebook: Apui Artesanatos (Portuguese Page)

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6. Ilha Anchieta State Park

Source: Photo by Wikimedia Commons user Milena Fogliarini... used under CC BY-SA 4.0

The 2,050-acre (8,296,956 square meters) Ilha Anchieta State Park in the Atlantic Ocean is where you can appreciate nature and learn about history. The water is calm, making it ideal for a relaxing swim. You can also put on your snorkeling gear and spot different types of colorful fishes. Continue to the picturesque rainforest to admire the diverse flora and fauna. If you want to revisit the past, then check out the ruins of a prison dating back to 1902. In 1952, a riot erupted inside the jail, which led to its closure. Expect to see more historical buildings as you explore the island further.

Ilha Anchieta State Park

Address: Brazilian Atlantic Ocean, Ubatuba, State of Sao Paulo 11680-000, Brazil

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7. Caicara Museum

Participe da Promoção Curta Ubatuba Museu Caiçara - Projeto Tamar - Ubatuba - São Paulo - Brasil Foto de Melissa...

Posted by Jornal A Cidade Ubatuba on Wednesday, 1 March 2017

This place, which opened in 1983, will introduce you to the Brazilian indigenous people known as Caicaras. Take a trip to Caicara Museum and see a wide variety of items related to the history, culture, and traditions of the group. It contains old photos, cooking instruments, boats, quilts, artworks, and many more. There are also relics that will enlighten you about the history of Ubatuba and its neighborhoods.

Caicara Museum

Address: Rua Antonio Aphanasio da Silva 273 | Itagua, Ubatuba, State of Sao Paulo 11680-000, Brazil

Website: Caicara Museum (Portuguese Website)

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8. Projeto Tamar Ubatuba

PA-RBMA Sede do Projeto Tamar Município de Ubatuba - SP

Posted by RBMA - Reserva da Biosfera da Mata Atlântica on Wednesday, 14 June 2017

The organization known as Project Tamar aims to save Brazil’s sea turtles from extinction, and its first base was built in Ubatuba. On your visit, head to the tanks and aquariums for an up-close look at the different turtle species, namely comb, loggerhead, green, and olive. Kids will certainly have a fun time feeding them. Projeto Tamar Ubatuba will also enlighten you about life in the ocean and the various efforts in keeping the lovely animals safe and healthy. You will surely be inspired after the trip. The base opened in 1991, and remains to be one of the city’s most popular attractions.

Projeto Tamar Ubatuba

Address: R. Antônio Atanázio, 273 - Itaguá, Ubatuba - SP, 11680-000, Brazil

Website: Projeto Tamar Ubatuba (Portuguese Website)

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9. Automobile Museum

Posted by Jorge Luiz Perna on Wednesday, 15 January 2014

This museum was founded in 1976 by a group of people who have one thing in common, a love for classic cars. Visit the Automobile Museum in Rua Tapajos and see its wide collection of old but well-preserved vehicles. It has over 150 cars, each of which is sure to leave you in awe. Some of the highlights include the L-29 Brougham, Lincoln-Zephyr 1937, Chevrolet Style Line Station 1950, Cadillac Presidential 1952, and McLaren M23 1974. The building also houses motorcycles, bikes, and various automobile parts.

Automobile Museum

Address: R. Tapajós, 60 - Barra da Lagoa, Ubatuba - SP, 11680-000, Brazil

Website: Automobile Museum (Portuguese Website)

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Have a great time in Ubatuba

Summer in Ubatuba is from January to February, and it’s where the beaches are crowded and the city center experiences traffic. It’s the best time to visit if you prefer a bustling atmosphere. As for the rest of the year, the metropolis is mostly quiet with only a limited number of tourists. Keep in mind though that during the low season, some of the shops and restaurants may be closed.

Now that you have enough knowledge about this São Paulo gem, time for you to start your vacation. Come to Ubatuba and have a marvelous time from start to finish. Don’t forget your cameras as well.

Any must-sees we missed? Tell us about them in the comments section or write a post here to help out fellow travelers!
Disclosure: Trip101 selects the listings in our articles independently. Some of the listings in this article contain affiliate links.


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Freelance writer by day, rap artist by night. When he's not making music or joining rap battles, Paolo writes about anything under the sun. Throughout his eight-year experience as a copywriter, he...Read more

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