What To Buy In Zagreb, Croatia

what to buy in zagreb croatia
Takshak
Takshak 
Updated
| 6 min read

If you find yourself wondering what to buy in Zagreb, Croatia, then you are in the right place. Look no further because this article will put you on the right track. It will give you a variety of Croatia’s well-known souvenirs that are enriched with history. Croatia is a beautiful country and not only for the spectacular nature but also because it breathes authentic history, culture, and gastronomy. That’s why you are bound to find a little bit of everything in Zagreb. It doesn’t matter if you are looking to spice your style up or hunt for original souvenirs that represent the country and its history. Or maybe you are looking for something sweet yet simple to surprise someone? Whatever the case may be, there is no doubt that Zagreb offers a lot of unique and interesting things for everyone. Let’s take a look at what to buy in Zagreb, Croatia, and take something special with you.

1. Traditional Croatian cravat

Editor's Note: There's no photo available at the time of writing

Have you ever thought about buying a necktie as a souvenir? If you haven’t, you might want to consider doing so. The history of the Croatian Cravat goes all the way back to the 17th century. Yes, it’s the Croatians who started the trend that is still alive to this day. Cravats were parts of the uniform worn by Croatian soldiers. This was instantly noticed by the French and fashionistas. The British also played a part, as the word started to spread during the Prussian Wars. Today in Croatia, this piece of clothing is not just a necktie but a part of the country’s identity, culture, and history. The national holiday on October 18 known as Cravat Day, just proves that Croatians take good pride in their invention of the necktie. Being in the country’s capital, Zagreb, you will have a great opportunity to go shopping for this stylish piece of clothing where even the statues and doors don’t shy away from these fashionable cravats.

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2. Samobor crystals

Editor's Note: There's no photo available at the time of writing

The town of Samobor is located just outside Zagreb and is surrounded by a beautiful river valley and green mountains. This Croatian town will offer many places to see and visit, but what about buying? Is there anything special there I could find? Your best bet will be The Samobor Crystal. Also rich in history, the Samobor Crystal dates back almost 200 years back. This hand-cut glass is made with a unique and preserved technique of manual grinding. Samobor’s crystal factories still do that and if you are looking to buy, you should definitely make a visit. Being passed from generation to generation, now it’s here for anyone who is looking for something hand-made and authentic.

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3. Croatian lace

Lace on Display - Pag - Croatia
Source: Photo by Wikimedia Commons user Adam63 used under CC BY-SA 3.0

Everything so far seems to be filled with history and contributions from the ancestors. Yet again, the Croatian lace and lacemaking itself is no exception. The lace was used to decorate costumes, tablecloths, and beddings. It was very alive during the 19th century and in the first half of the 20th century. During the communist regime in former Yugoslavia, the tradition was disappearing and almost died out. But since 1997, it has been revived and continues to live on as Croatia’s proud hand-crafting traditions. In 2009, it was recognized as Intangible Cultural Heritage of Humanity by UNESCO. Its breathtaking designs and patterns which came all the way from the Renaissance period will leave an everlasting impression on anyone. Don’t miss a chance to buy a piece of art which is not only beautiful but also made in many different and unique ways and techniques.

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4. Vucedol dove

Vucedol Culture Museum
Source: Photo by Wikimedia Commons user Darkobilandzic used under CC BY-SA 4.0

This is one of the most original souvenirs you can find in Croatia. It refers back to one of the first settlements in Croatia and the important archaeological sites found in 1938. It is also a symbol of peace for the war-torn Vukovar. Head to the Archaeological Museum of Zagreb to see the original Vucedol dove. Here, you can also purchase the replica. It’s a perfect gift for anyone who has a love for history or art.

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5. Licitar cakes

Licitarska srca Medvednica Samobor EMZ 300109
Source: Photo by Wikimedia Commons user Roberta F. used under CC BY-SA 3.0

It’s time to take a sweet turn in our shopping journey in Zagreb. These lovely heart-shaped candies are made of sweet honey dough and are beautifully decorated. Licitar is not only a popular thing to buy among visitors, but it is also a part of Croatian cultural heritage. Are you looking for something eye-catching, tasty and original at the same time? Or maybe you are a romantic soul and are looking for a gift of love? Whatever the case may be, you can be sure you will encounter them in Zagreb. Don’t hesitate to buy these Croatian sweets, because Licitar cakes will spark love and joy into anyone’s heart.

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6. Rakija - alchoholic drink

Hrvatski domaće rakije
Source: Photo by Wikimedia Commons user Wikiarius used under CC BY-SA 3.0

You will definitely want to buy or at least taste Rakija. This strong fruit liquor drink will not only warm up your cheeks but will give you traditional Slavic taste. This strongly flavored fruit brandy is popular in many Balkan countries. Popular flavors are produced from such fruits as grapes, apricots, and plums. But it can also be found made of fruits like apples, peaches, pairs, figs or cherries. You will always see Rakija immersed in different colors, tastes, and flavors. But there is even more variety in these spirits, for those who are a little bit pickier! Sometimes the fruits are mixed with other ingredients such as walnuts, herbs or honey, after the distillation process.

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7. Croatian coffee

Bosnian coffee and Croatian Bajadera
Source: Photo by Wikimedia Commons user BiHVolim used under CC BY-SA 4.0

When you hear about Croatia, it’s probably not a big chance you would consider it a coffee country. But coffee plays a big part not only in Zagreb but the whole country. The coffee culture is strong here, just like that espresso shot that will wake you up instantly. The streets in Zagreb are filled with coffee shops as well as specialty coffee bars which make finding a good coffee to buy no effort. One of the most noticeable and usually recommended brands in the Croatian coffee world is Franch. A mix of Turkish, Italian and Austro-Hungarian coffee culture and influence is infused in every sip of the Croatian coffee. It’s a nice addition to any gift or souvenir or even on its own. Tasting the Croatian coffee is a must for any caffeine lover!

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8. Glagolitic mementos

Bascanska ploca
Source: Photo by Wikimedia Commons user [Unknown] used under PUBLIC DOMAIN

Do you know anyone who loves languages? Or maybe it’s you. Then you should keep in mind the Glagolitic mementos also known as Baska tablet. This old script dates back all the way to the ninth century, being the oldest monument that mentions Croatia in Croatian language and script. Created and developed by two Greek monks, it was used to unite all Slavic people under one language and religion. You can buy a replica in common souvenir shops around Zagreb. You will also encounter things like t-shirts, bags, ties, and others with the Glagolitic Alphabet on it. If you are keen to see original pieces, they can be found in the Croatian Academy of Arts and Sciences in Zagreb.

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9. Morčić - Croatian good luck charm

Morčić Rijeka
Source: Photo by Wikimedia Commons user SpeedyGonsales used under CC BY-SA 3.0

Surrounded by legends, folk songs and stories, the Morcic represents luck, especially if you are giving it to someone special. According to one of those legends, it originated from the 16th century battle with the Turks. The Morcic figure is original jewelry from Croatia. Even with today’s modern technology and massive productions, it is still possible to find handmade Morcic souvenirs. It comes in the shape of a black head with a white turban. You can buy it, gift it or wear it in many different forms including earrings or rings. If you know anyone struggling with luck recently, surprise and boost their luck with this small, but lovely souvenir.

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10. Sibenik's button

Sibensko puce
Source: Photo by Wikimedia Commons user Jadran Kale used under CC BY-SA 3.0

In 2007, the Croatian National Tourist Board declared Sibenik’s Button as the most original Croatian souvenir. This button is not your everyday button on a shirt for sure. Originally made out of silver, this beautiful piece of art, sometimes combined with coral and pearls brings its own unique style. Nowadays, it is also made out of gold and aluminum as well. Being a part of traditional men’s costumes for many years in the region, today it resides on the outfits worn by members of traditional Dalmatian acapella groups. Just like our previous souvenir, it is also crafted in many different forms such as earrings, necklaces, pendants, bracelets, and others.

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Happy shopping in Zagreb

Pothodnik in Zagreb
Source: Photo by Wikimedia Commons user Robert Majetic used under CC BY-SA 2.0

Are you ready to explore crafts and souvenirs in Zagreb, Croatia? As you can see, the capital of Croatia and the country itself definitely don’t lack anything. Originality and variety are strong when it comes to shopping for gifts and souvenirs. All of these items provide an excellent balance between history, taste, and art. Make sure to free up some space in that suitcase and bring a piece of Croatia back home with you.

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Any must-sees we missed? Tell us about them in the comments section or write a post here to help out fellow travelers!
Disclosure: Trip101 selects the listings in our articles independently. Some of the listings in this article contain affiliate links.

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