Top 10 Shopping Malls In Wisconsin, USA

shopping malls in wisconsin
Alyssandra Raiza
Alyssandra Raiza 
| 5 min read

Wisconsin is known as the dairy capital of the US, thanks to its large and thriving dairy industry. Its largest city is Milwaukee, a city by the mighty Lake Michigan, which houses a tenth of Wisconsin’s 6 million residents. You can visit one of the 14000 lakes in the state, or visit some of the many cheese factories here too. Or maybe you can watch their sports teams, like the Green Bay Packers. As you check off these places from your itinerary, you can stay at the best kid-friendly hotels and pet-friendly Vrbos. While you’re not touring the state, there are also many shopping areas that you can visit for a good meal or some great deals. We’ve selected the top shopping malls in Wisconsin, USA, just for you! Read more below to find out about these fun, excellent shopping malls.

1. Mayfair Mall

Nordstrom at Mayfair Mall, Wauwatosa, Wisconsin
Source: Photo by Wikimedia Commons user Sanibel1 used under CC BY-SA 4.0

Malls are just as fun and exciting as the other places to visit in Wisconsin. Located just outside the city of Milwaukee, Mayfair is a large shopping complex that caters to the residents of the city. It is accessible by the metro bus, with dedicated trips to and from the mall to Milwaukee. With dozens of dining spots and designer stores, you’ll be flooded with choices here. Choose from sweet shops like Godiva’s and sandwich joints like Five Guys, fashion boutiques and souvenir shops like Baby Gap, Barnes & Noble, and Crate & Barrel. The mall has free Wi-Fi access and a stroller rental service, so you don’t have to worry about bringing your own. To make this experience even better, there are even more shops and diners that you can visit.

Mayfair Mall

Address: 2500 North Mayfair Road, Wauwatosa, WI 53226

Website: Mayfair Mall

Opening hours: Mon - Sat: 12pm - 7pm; Sun: 11am - 6pm

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2. Hilldale Shopping Center

Apple Hilldale- Madison, WI
Source: Photo by Flickr user Michael Steeber used under CC BY-SA 2.0

Hilldale Shopping Center is a popular, upscale shopping destination in the capital city of Madison. The mall is just a bus ride away from the town center. It boasts a whole host of luxury and designer brands, including those carried in the Macy’s department store, along with the biggest names in tech like Apple. Over 100 other shops are found here, including some popular diners like Pasqual’s, Great Dane, Noodles and Company, and Dumpling Haus. You should also keep your eyes peeled for the mall’s numerous social events, from free concerts to outreach activities to promote awareness.

Hilldale Shopping Center

Address: 726 N Midvale Blvd, Madison, WI 53705

Website: Hilldale

Opening hours: 10am - 9pm (daily)

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3. Bayshore

Bayshore Mall
Source: Photo by Flickr user AdamL212 used under CC BY 2.0

Bayshore is a large, open-air shopping center located just 30 minutes north of Milwaukee. The mall is filled with wide walkways and low, detached buildings, which give off a relaxing small town atmosphere. Dine at any of the popular food spots here, including favorites like Buffalo Wild Wings, California Pizza Kitchen, and Fiddlehead’s Coffee. You can also shop at any of the over 70 stores found here, like AKIRA, Banana Republic, and Victoria’s Secret. The Bayshore square is an open air space in the middle where you can sit down and enjoy a cool breeze. Outdoor concerts and exhibitions are also held at the mall on the regular, so do attend one during your visit here. Lastly, buses from Milwaukee stop in front of the complex, so getting to and from the mall should be a breeze.


Address: 5800 N Bayshore Drive Glendale, WI 53217

Website: Bayshore

Opening hours: Mon - Sat: 10am - 9pm; Sun: 11am - 6pm

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4. East Towne Mall

East Towne Mall Center Court - panoramio (2)
Source: Photo by Wikimedia Commons user Corey Coyle used under CC BY 3.0

East Towne Mall is a large indoor shopping center located northeast of Madison. Built in 1971, East Towne is a “twin” mall of West Towne Mall. A bus stops right in front of the mall, so accessibility from town is no problem. The food court also offers plenty of dining options, with staples like Taco Bell, Subway, and Portillos, among others. Fashion and technology are not far behind either, where you can get nice fabrics and the latest gadgets too, from Aeropostale, Game Stop, Shoe Carnival, and more. It’s shop til’ you drop on the east side of Madison.

East Towne Mall

Address: 89 East Towne Mall Madison, WI 53704

Website: East Towne Mall

Opening hours: Mon - Sat: 10am - 9pm; Sun: 11am - 6pm

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5. Brookfield Square

Editor's Note: Photo taken from the establishment's official social account

Brookfield Square is the shopping hub of the Brookfield area, just west of Milwaukee. With 100-plus shops and diners open for business, you won’t be starved for choice here. Uncle Julio’s Mexican, Naff Naff Grill, Red Robin, and even snack shops like Starbucks and Divino Gelato are some of the dining options available. Big-name apparel stores are also present, including JCPenney, Maurices, and American Eagle, so you can pick a banging outfit before you join Winconsin’s top festivals or choose the best gear for snowboarding. Keep an eye out for exciting events at the activity center, especially during the holidays. There are also more shops just up the highway, for even more variety.

Brookfield Square

Address: 95 N. Moorland Road Brookfield, WI 53005

Website: Brookfield Square

Opening hours: Mon - Sat: 10am - 9pm; Sun: 11am - 6pm

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6. Southridge Mall

Southridge Mall
Source: Photo by Wikimedia Commons user Sulfur used under CC BY-SA 3.0

Sitting in Milwaukee’s Greendale suburb is the Southridge Mall, a high-end entertainment center that is home to over 100 stores. Some of these include Macy’s and JCPenney, the two biggest stores here, along with jewelry, watch shops, and boutique stores. You can dine at places like the Explorium Brewpub, Ruby Tuesday, Rocky Rococo Pizza and Pasta, and other places. There is also Marcus Cinema, where you can watch all the latest films. Finally, the mall is also home to Round 1 Bowling & Amusement, a bowling alley that boasts over 250 different games that you can play all day.

Southridge Mall

Address: 5300 S 76th St, Greendale, WI 53129

Website: Southridge Mall

Opening hours: Mon - Sat: 10am - 9pm; Sun: 11am - 6pm

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7. Northland Mall

Daniel riding a camel
Source: Photo by Flickr user Daniel M. Hendricks used under CC BY-SA 2.0

If you happen to be in the town of Appleton, you’ll want to pass by Northland Mall. Located just north of the river, this mall is easy to get to as it is a stop on the metro bus system. With almost 50 stores, there is a healthy selection of items that you can buy from here. A Kohl’s and a Shopko form a huge chunk of the mall, and they offer some great prices on many items. A whole host of restaurants line the highway outside the mall, including McDonald’s, Starbucks, Pho House, and a Papa John’s store. Northland is the favored shop of Appleton’s suburbs, and it is definitely worth a visit.

Northland Mall

Address: 900 W Northland Ave Appleton, Wisconsin

Website: Northland Mall Appleton

Opening hours: Mon - Fri: 10am - 9pm; Sat - Sun: 10am - 6pm

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8. Johnson Creek Premium Outlets

Johnson Creek Premium Outlets - panoramio
Source: Photo by Wikimedia Commons user Corey Coyle used under CC BY 3.0

Looking for some good deals on clothes and accessories? Johnson Creek Premium Outlets is here to give you plenty! At this shopping complex located in Johnson Creek, you will find stores selling their wares at aggressive discounts. Retailers like Tommy Hilfiger, Coach, Polo, Calvin Klein, and Van Heusen offer stylish apparel for just half the regular price. Sporting goods like Columbia and Under Armor are also at good discounts here. There are eateries where you can eat after a shopping spree at Johnson Creek - some of these include Culver’s, Qdoba, and Taco Bell.

Johnson Creek Premium Outlets

Address: 575 Linmar Ln, Johnson Creek, WI 53038

Website: Johnson Creek Premium Outlets

Opening hours: Mon - Sat: 10am - 9pm; Sun: 11am - 6pm

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9. West Towne Mall

West Towne Mall
Source: Photo by Wikimedia Commons user Corey Coyle used under CC BY 3.0

If there is an East Towne Mall, there definitely is a West Towne Mall. Located west of Madison, the mall is the sister mall of East Towne, which was built a year later. At this shopping mall, you will find stores that offer the best deals and products, including big names like Victoria’s Secret, JCPenney, H&M, and more. There are plenty of great dining options worth trying as well - a meal at Chili’s, Potbelly Sandwich & Soup, and Longhorn Steakhouse. If you’re hungry for a snack, you can also try out the treats at Auntie Anne’s, Gloria Jean’s, and Jason’s Deli.

West Towne Mall

Address: 66 West Towne Mall Madison, WI 53719

Website: West Towne Mall

Opening hours: Mon - Sat: 10am - 9pm; Sun: 11am - 6pm

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10. Pleasant Prairie Premium Outlets

Editor's Note: Photo taken from the establishment's official social account

Located just outside the city of Kenosha, Pleasant Prairie Premium Outlets is similar to Johnson Creek (mentioned earlier), with its aggressive discounts on good-quality items. Here, you will find plenty of popular clothing brands such as Van Heusen, Bass, Polo, and Old Navy. There are also sporting goods like Adidas, Under Armor, and even North Face. The dining area features some nice options, like Subway, Teriyaki Grill, the Great Steak and Potato Company, and Chinatown. There is also a hotel nearby if you decide to stay the night here after a long day shopping at Pleasant Prarie!

Pleasant Prairie Premium Outlets

Address: 11211 120th Ave, Pleasant Prairie, WI 53158

Website: Pleasant Prarie Premium Outlets

Opening hours: Mon - Sat: 10am - 9pm; Sun: 11am - 6pm

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Excellent shopping and dining experiences in Wisconsin

Wisconsin may not come to mind as a shopping destination, but it actually offers a very solid shopping experience. There are lots of good food, unique finds, and - of course - excellent deals that you will find at some of its best malls! So, after a long day traveling around all the sights and sounds of the state and before you return to your luxury cabin or family resort, why not dine and shop until you drop at these excellent malls in Wisconsin?

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Any must-sees we missed? Tell us about them in the comments section or write a post here to help out fellow travelers!
Disclosure: Trip101 selects the listings in our articles independently. Some of the listings in this article contain affiliate links.


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Aly is an ever-curious wanderer who enjoys constantly learning and exploring the world. With more than five years of experience as a travel writer based in Manila, she enjoys writing about her...Read more

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