Top 12 Things To Buy In Florence, Italy - Updated 2024

what to buy in florence
| 5 min read

Florence, world-famous as the capital of enchanting Tuscany, is one of the prominent tourist destinations on the globe. It features several boutique hotels offering unique stay options. For a cozier experience, you can also choose one of the Vrbo vacation rentals here. It is also home to several unique masterpieces of architecture and art dating back to the Renaissance era. You can find several impressive palaces, museums, landmarks, gardens, and churches adorning this Italian city. Visiting this enchanting city makes you crave to have its memories for a lifetime. So, buying some things that are unique to Florence can help you cherish memories of your trip to this beautiful city when back home. Continue reading to learn more about the top things to buy in Florence, Italy.

1. Gold jewelry

Ponte Vecchio Jewelry
Source: Photo by Flickr user Erik Drost used under CC BY 2.0

The city’s association with gold dates back to the grandeur of the Roman Empire when gold symbolized power and prestige. The goldsmiths of Florence have inherited a tradition dating back to the Renaissance, honing their skills over centuries. This legacy translates into gold jewelry of exceptional quality and intricate design, often embellished with precious gemstones.

Among the popular sellers, Sergio Vaggi & Figli Srl and Fallaci, both situated on the iconic Ponte Vecchio, offer a stunning array of exquisite gold jewelry. Oro Due is another renowned boutique known for its unique and elegant designs.

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2. Perfumes

display at the farmaceutica
Source: Photo by Flickr user Roving-Aye! used under CC BY-SA 2.0

Perfumes are among the great treasures to acquire in Florence, where the art of fragrance-making has been elevated to an exquisite craft. The city’s long-standing history of craftsmanship and creativity is evident in its local perfumeries, each offering unique scents that capture the essence of Florence. Notable among these is the Santa Maria Novella citrusy perfume by Officina Profumo - Farmaceutica di Santa Maria Novella, a true olfactory delight that embodies the city’s zest for life. The Melograno powdery pomegranate fragrance, also by the same perfumery, adds a touch of sophistication with its sweet and alluring notes.

Shoppers can also explore the enticing scents of Dr. Vranjes, L’Olfattorio, and Antica Erboristeria Inglese, all renowned for their exquisite, locally inspired perfumes.

Tip from tour guide



Make sure to visit Officina Profumo-Farmaceutica di Santa Maria Novella during your holiday in Florence. This historic perfumery and apothecary is the ideal place to get special souvenirs for your loved ones back home. You can buy perfumes, candles, cosmetics, liquors, and more!
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3. Florentine olive oil

Editor's Note: Photo taken from the establishment's official social account

Posted by Conti Tuscany Flavours on Wednesday, January 25, 2017

If you are fond of natural oils and like using them in your daily life, you should certainly not miss buying Florentine olive oil when you are touring Florence. Florentine olive oil is well-known for its noteworthy international reputation. In fact, Tuscany is world famous not just for its impressive heritage but also for its high-quality local products. And, Florentine olive oil is one of its leading products which you simply can’t avoid purchasing during your trip to Italy. Its fruity aroma is sure to please you. You can use Florentine olive oil for your cooking preparations, bread dipping, or healthy salad dressing. You can also gift a small bottle of it to your friends and relatives when back home.

Conti Tuscany Flavours

Address: Conti Tuscany Flavours, Via Panicale, 29, 50123 Firenze FI, Italy

Opening hours: 10 am to 6 pm

Price: 34 USD (30 EUR)

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4. Tuscan wine

Wondering what wine to buy in Florence? Tuscan wine is one of the specialties of Florence that you can shop while strolling in the markets of this charming city. It’s an excellent Italian wine that comes from Tuscany, which is world-famous for being home to quality wine. You can find it anywhere in the city easily. Ask the seller at the store to wrap the bottle of wine well while you buy it if you are going to carry it back home. You can also grab your favorite sandwich and spice your meal with a bottle of Tuscan wine. Better yet, join some amazing wine tours that are available in the city.

Tuscany in a Bottle

Address: Tuscany in a Bottle, Via dei Renai, 23R, 50125 Firenze FI, Italy

Opening hours: 11 am to 6 pm

Price: From 23 USD (20 EUR)

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Florence Tour Guide



Hello, my name is Joanna. I was born and raised in Poland but then I fell hopelessly in love with Tuscany and have been living in Florence for 20 years. Wisely enough, I decided to turn my passion into work and became a tour guide. Now I can share with you my immense love for the beauty, history and art of these enchanted places. I am particularly passionate about the Middle Ages, history, scu... Read more

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Florence Tour Guide

Sara Pallabazzer

Sara Pallabazzer

I am a lively well-spoken tour guide and tour leader from Florence, and a person who has the ability to motivate different sets of audience; to communicate effectively and possesses a high degree of energy and enthusiasm.I am able to manage multiple tasks, self-motivated team player with excellent communication skills. I am proficient in Italian, English and Norwegian and possess a strong love ... Read more

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5. Balsamic vinegar

Editor's Note: There's no photo available at the time of writing

With its origins in Italy, balsamic vinegar is another unique thing which you should get from Florence. It’s a concentrated, dark vinegar with an intense flavor that is completely or partially prepared from grape must, which comes from freshly crushed grapes with its seeds, stems, and skins. You can find different flavors of balsamic vinegar which you can use for varied purposes. Get one for bread dipping and salads. Also, you can get it for flavoring the desserts.

Conad City - Supermercato

Address: Conad City, Corso dei Tintori, 18, 50122 Firenze FI, Italy

Opening hours: 8.30 am to 9.30 pm

Price: From 10 USD (8 EUR)

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6. Tuscan spreads and sauce

If you are looking for souvenirs or gifts for your friends and relatives back home, small, attractive jars of delectable Tuscan spreads and sauces can be the best choice. Find them easily as you stroll in the outdoor market or visit a local grocery shop in Florence. Top your favorite sandwich with one of the spreads or sauces and enjoy relishing it. Who won’t appreciate the taste of authentic pesto? Your friends and family will be happy to devour Tuscan spreads and thank you for it.


Address: SandwiChic, Via S. Gallo, 3, 50129 Firenze FI, Italy

Opening hours: 10.30 am to 5.30 pm

Price: About 8.23 USD (7 EUR) a jar

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7. Leather goods

Florence is also home to a wide range of unique and attractive leather goods such as leather bags, jackets, belts, wallets, etc. It’s noteworthy that the Florentine tradition of developing amazing leather goods is antique. And, even today, you can find numerous artisans developing fabulous leather products in the city. Visiting the San Lorenzo market in Florence can offer you an array of fascinating leather jackets to make a great choice. Buying a leather wallet or bag for your regular use will remind you of the wonderful trip to Florence every day.


Address: Benheart Via della Vigna Nuova, 97-red, 50123 Firenze FI, Italy

Opening hours: 9 am to 8 pm

Price: From 50 USD (44 EUR)

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8. Spices and herbs

Italian herbs and spices
Source: Pexels

While touring Florence, you can get a glimpse of miniature gardens on balconies that are brimming with wonderful herbs and spices, such as parsley, rosemary, sage, tarragon, basil, etc. So, why not buy some amazing herbs and spices to grace your food preparations back home? If you love to cook, you can prepare a variety of Italian and international cuisines and spice them up with peppers, dried porcini mushrooms, truffle oil, garlic, and other spices you get from Florence. You can even join some cooking classes offered in the city.

Mercato Centrale

Address: Mercato Centrale, Piazza del Mercato Centrale – Via dell’Ariento, 50123 Firenze FI, Italy

Opening hours: 8 am to 12 am

Price: From 6 USD (5 EUR) per pound

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9. Chocolates

Source: Photo by Flickr user Kent Wang used under CC BY-SA 2.0

Florence is known for its long and rich history of making attractive artisan chocolates. This wonderful Italian city is graced with numerous chocolate shops, where you can find chocolates in cups, praline chocolate creams, delicious fruits covered with chocolates, and many more irresistible kinds of chocolates. So, buy your choice of authentic Italian chocolates from Florence without a second thought. Also, you can get some attractive chocolates to gift your loved ones back home. For your list of things to do, be sure to include visiting Venchi, which is the largest Italian chocolatier known for the excellent quality and variety of chocolates.

Venchi Chocolate and Gelato

Address: Venchi Chocolate and Gelato, Firenze Via Calimaruzza, Piazza della Signoria Via Calimaruzza, 18 50123 Firenze

Opening hours: 8 am to 11 pm

Price: From 10 USD (8 EUR)

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10. Handmade ceramic pieces

Source: Photo by Flickr user Simone Smith used under CC BY 2.0

Beautiful handmade ceramics are some of the best things to buy in Florence to take back home a piece of Tuscany artistry. You can find a wide variety of exquisite handmade, colorful ceramics, such as plates, butter dishes, large and small bowls, wine corks, salt and pepper shakers, etc. in several small stores in Florence. These artistic pieces feature typical Florentine designs with exquisite images of the countryside, Tuscan nature, grapes, leaves and flowers beautifying Tuscan hills, etc. You can adorn the walls of your house with some beautiful handpainted ceramic pieces. Visit Le Mie Ceramiche, an amazing workshop, for sure to get your choice of ceramics.

Le Mie Ceramiche

Address: Le Mie Ceramiche, Florence, Metropolitan City of Florence, Italy

Opening hours: 10 am to 6 pm

Price: From 22 USD (20 EUR)

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11. Passamaneria Toscana textiles

You simply can’t resist buying beautiful Florentine-styled textiles. Passamaneria Toscana textiles and furnishings can be the best purchases you can make to embellish your home. Make a choice from a wide variety of brocade textiles and fabrics, such as tassels, bed covers, pillowcases, table runners, placemats, trimmings, bags, and other authentic luxurious and artistic items. These exquisite Toscana items are made from silk, artistically woven with silver and gold threads, and decorated with raised attractive designs of foliage and flowers.

Passamaneria Toscana

Address: Passamaneria Toscana, Piazza di SAN Lorenzo, 12/R. 50123 Florence, Italy

Opening hours: 9.30 am to 7.30 pm

Price: From 40 USD (35 EUR)

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12. Olive wood cookware

Wooden cookware
Source: Pexels

If you love to cook and treasure exquisite cookware, don’t miss buying attractive olive wood cookware from Florence. You can find olive wood cutting boards, utensils, or cooking spoons to make a great addition to your kitchenware. Find a great pleasure in serving with an adorable wooden cooking spoon. Arranging food in olive wood utensils will delight you. Every time you use this artistic cookware, they only get better. Also, these fascinating wooden cookware items can be great kitchen gifts.

La Bottega Del Chianti

Address: La Bottega Del Chianti, Borgo Santi Apostoli, 50123 Firenze FI, Italy

Opening hours: 8 am to 7 pm

Price: From 10 USD (8 EUR)

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Grace yourself with wonderful memories

Wondering if Florence is good for shopping? All these Italian products are the best purchases that you can make during your holidays here. Every time you use them or get a glimpse of them is sure to remind you of your mesmerizing time in Florence. So, if you have plans to visit Italy, buy these things from Florence without a second thought. Try joining some food tours for a taste of authentic cuisine. If you’re looking for an introduction to the city’s most fascinating spot, you can also book Viator tours to make your time in Florence even more memorable.

Frequently asked questions about things to buy in Florence

  • What are the best cheap buys in Florence?

    Vacationing in Italy with a tighter budget requires some planning. If you’re wondering what is cheap to buy in Florence, you can pick up Florentine olive oil, Tuscan wine, Balsamic vinegar, and Tuscan spreads and sauce.

  • Which are the best food souvenirs from Florence?

    Looking to buy some of the best food souvenirs in Florence, Italy, during a visit? You can choose from options such as chocolates, spices and herbs, Tuscan wine, and Florentine olive oil.

Any must-sees we missed? Tell us about them in the comments section or write a post here to help out fellow travelers!
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Manjiri Kochrekar is a travel blogger from India. She loves exploring and learning various destinations, their history, culture, and peculiarities. Writing is her passion, which means she enjoys...Read more

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