What To Buy In Zermatt, Switzerland

what to buy in zermatt
| 4 min read

Zermatt is a popular tourist destination in Switzerland is ideal for mountain climbing, hiking, and most especially, skiing. Here, you can see the marvelous pyramid-shaped Matterhorn Peak. If you wander through the street of Bahnhofstrasse, you can see a plethora of upscale establishments such as hotels, restaurants, boutiques, and others. Enjoy an afternoon of coffee or hot chocolate in this beautiful area of Switzerland. If you happen to visit Zermatt anytime soon, you should know where to stay, what to do, and most importantly, know the best items you can buy there. Here is a list of the best things that you can buy in Zermatt, Switzerland so that you won’t miss out on rare and good items. Feel free to check it out below.

1. Army knives

Victorinox Swiss Army Knife
Source: Photo by user James Case used under CC0

Switzerland is known as a fantastic tourist destination. Aside from marvelous mountain ranges, majestic landscapes, and fascinating landmarks, it is also known for many things, especially Swiss army knives. While you are in the town of Zermatt, make sure you get your hands on those popular Swiss knives. Walk through the streets of Bahnhofstrasse and you’ll see various stores selling them, together with other establishments. You can buy them for yourself, or buy as many as you can and give them to your friends or family as a souvenir.

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2. Jewelry

Indeed, Zermatt is a paradise for shopaholics. It has everything that you can think of. Start writing your wishlist because when it comes to luxury, for Zermatt is definitely not left behind. Same goes with the jewelry found here. Whether you are buying pieces of jewelry for yourself or for a loved one, Bahnhofstrasse is the place to go. There you will find Haute Horlogerie Schindler SA, OMEGA Boutique - Zermatt, Rolex Zermatt, and many more luxury boutiques.

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3. Fragrances

If Zermatt has amazing shopping malls, luxury boutique, and other retail shops, you might as well want to complete your shopping experience by buying exquisite fragrances. This luxurious and sophisticated area of Switzerland has so much in store for shoppers. If you want to know where to get the best fragrances, head over Sun Store Apotheke Zermatt or Import Parfumerie. They sell exquisite perfumes with varying scents and price range. While shopping, you might want to buy extra for the people who are dear to you.

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4. Homemade chocolates

If there’s one thing on the top of the many things that you shouldn’t miss in Zermatt, it’s homemade chocolates. Chocolates are basically a universal language of love. Everyone just loves them. Clearly, Zermatt is not only about jewelry, clothing, and perfumes. Zermatt has wonderful bakeries and patisseries that sell mouthwatering homemade chocolate lining up in the streets of Bahnhofstrasse. If you want to buy the most impressive and flavorful ones, head over the Bistro Fuchs, Matterhorn Bäckerei, and Petit Royal.

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5. Dairy products from Zermatt milk

Showcasing rich vegetations and marvelous landscapes, there’s no wonder that Zermatt sells the freshest and most nutritious dairy products. During your vacation, don’t miss out trying their cheese, milk, yogurts, and other products of the sort. Head over to Horu Käserei and indulge in flavorful and delicious cheese and dairy products. This shop is very popular among locals and tourists alike. It’s the only store that produces dairy products from fresh Zermatt milk all year long.

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6. Contemporary paintings

If you have a deep appreciation for art, you would be delighted with the marvelous art scene of the town of Zermatt and the country of Switzerland as a whole. You may visit the Victor Contemporary Art or Kunstraume Zermatt and immerse yourself in an afternoon of breathtaking contemporary art pieces. Indeed, Zermatt boasts of amazing local painters, and you can see shops that sell contemporary paintings throughout the town. Be sure to bag some pieces as souvenirs before you leave Zermatt.

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7. Traditional Swiss hat

Source: Photo by Wikimedia Commons user Wappi76 used under PUBLIC DOMAIN

If you want to experience the beautiful country of Switzerland, dress like the locals, or wear an authentic Swiss symbol like a traditional Swiss hat also known as a Tyrolean hat. There’s nothing more heartwarming than when locals see tourists wanting to blend in with them. It means that you are going out of your way to learn about their culture. Also, this would be a fantastic souvenir to give to your family and friends when you go back to your hometown.

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8. Ski jackets

ski jacket
Source: Pixabay

Switzerland is an amazing country ideal for winter sports, and if you are an avid fan of the sports or an athlete yourself, complete the look by buying comfortable and cozy ski jackets. These jackets are not just for fashion, it is also designed to withstand and protect you from the naturally low temperature of the country. If you want to buy some quality ones, head over to Intersport Glacier, Matterhorn Sport, or Slalom Sport.

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9. Swiss watches

Tag Heuer watch
Source: Pixabay

Of all the exquisite pieces of jewelry and accessories, one thing that stands out most in Switzerland is its wide array of Swiss watch boutiques. The Swiss are known for excellent craftsmanship and impeccable taste, and their gorgeous and functional Swiss watches are a testament to that. Companies like Tissot, Tag Heuer, Tudor, and Omega, are just a few of the many top- tier brands in the world that are Swiss made. So while in Zermatt, be sure to head over to Bahnhofstrasse, and gift yourself with a stunning Swiss watch.

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10. Cookies

Who wouldn’t love cookies? When hungry, cookies are an instant fix. When thinking of personalized gifts, cookies again! But do you know that the cookies in Switzerland are extra special? They have amazing recipes that make their cookies flavorful and mouthwatering. While in Zermatt, you may see long queues in front of bakeries as they are really popular among locals and tourists alike. Try some and buy some pieces in Bäckerei-Café Fuchs Zermatt, Bäckerei & Konditorei Biner, or Bäckerei Fuchs Zermatt Steinmatte, and taste for yourself.

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Fabulous Zermatt

Surely, Zermatt is a fantastic tourist destination for winter sports, but it is also a haven for shopaholics. Through the street of Bahnhofstrasse, you will see a wide array of retail shops and souvenir stores. Shopping can be overwhelming sometimes. So, it is important that before engaging in this exciting chore, know what you can and should buy in this certain part of Switzerland. Maybe you can use this article as your guide. Happy shopping ahead.

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Any must-sees we missed? Tell us about them in the comments section or write a post here to help out fellow travelers!
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