What To Buy In Vienna, Austria

what to buy in vienna

Located on the east of the Danube River, Austria’s capital, Vienna, is an amazing, ornate and legendary city. Home of the former Hapsburg Empire and also home to many other notable people throughout the 19th and 20th century, Vienna is a unique and vibrant city with a rich history known for its large imperial palaces, many of which have since become historic landmarks and musuems.

Historic and contemporary buildings stand side by side, giving the architecture of the city a very interesting and different style. If you’re visiting this spectacular city and want to do some shopping, let us suggest a few things, here is our list of what to buy in Vienna, Austria.

1. Augarten Porcelain

Porzellanmanufaktur Augarten
Source: Photo by Wikimedia Commons user Gryffindor used under CC BY-SA 3.0

Dating back to 1718, Augarten Porcelain is something that is very unique to Vienna. The place in which its manufactured is actually Europe’s second porcelain manufactory, after Meissen Porcelain. Since 1744, all pieces made here are adorned with the coat of arms of the Duke of Austria, which is their trademark symbol. The Augarten manufactory was rebuilt in 1923 and has since revived their old ways and methods of porcelain making.

Augarten Porcelain

Address: Austria, Obere Augartenstraße 1, 1020 Wien, Austria

Website: Augarten Porcelain

2. Viennese wine

Liquor and wine bottles behind a bar in Baden, Austria
Source: Photo by Wikimedia Commons user Sb2s3 used under CC BY-SA 4.0

Viennese wine is not like your typical Italian or French wine. Viennese wine enjoys a certain kind of cult status among wine connoisseurs and is typically served in more gourmet style restaurants. Vienna actually dedicates about 700 hectares (1,729.7 acres) of land within its city boundary for the production of wine, which is the largest in the world. Since the 1600’s, pub culture grew in Vienna and now Viennese wine is part of the culture.

Wine Store

Address: Riemergasse 6, 1010 Wien, Austria

Website: Vinothek Wine

3. Lobmeyr glassware

Lobmeyr glassware
Source: Photo by Wikimedia Commons user Gryffindor used under CC BY-SA 3.0

With 200 years of glassmaking tradition under its belt, the Lobmeyr family has been making glassware for over six generations. From crystal chandeliers to jugs to simple drinking glasses, Lobmeyr products can range from the very expensive to the affordable. The Lobmeyr name is steeped in tradition but also offers contemporary design and will certainly add a touch of style to any home.

J. & L. Lobmeyr

Address: Kärntner Str. 26, 1010 Wien, Austria

Website: J. & L. Lobmeyr

4. Apricot jam

Apricot jam
Source: Photo by Wikimedia Commons user Rita used under CC0

If you’re looking for something truly unique and delicious that is very much Austrian, then apricot jam is a great item to bring back home with you. Traditional Austrian apricot jam is called “Wachauer Marille” and is grown in the Wachau Valley and ripened by the midsummer sun. But, if you can’t make it out there, a simple jar of delicious jam is definitely the next best thing.


Address: Linke Wienzeile 22, 1060 Wien, Austria

Website: Staud’s

5. Swarovski crystal

Swarovski Kristallwelten
Source: Photo by Wikimedia Commons user Zairon used under CC BY-SA 3.0

Known worldwide for its beautiful crystal, Swarovski is an Austrian landmark and maker of beautiful ornaments, crystalware, decorations and jewellery. The Swarovski store in Vienna is not only a delightful shopping experience but it is also an amazing store with crystal installations adorning the location. It’s almost like a museum as much as a store. Swarovski crystal can be expensive but there are plenty of affordable pieces for the traveller on a budget. Even if you don’t buy anything, a visit to the store is worth its own experience.

SWAROVSKI Kristallwelten

Address: Kärtner Straße 24, 1010 Wien, Austria

Website: SWAROVSKI Kristallwelten

6. Porcelain tableware

Source: Photo by Wikimedia Commons user Sailko used under CC BY-SA 3.0

Viennese porcelain is known as some of the best in the world. Made with a hard paste, the reputation for Viennese porcelain grew throughout the German-speaking world and eventually around Europe, to the point where it became a diplomatic gift given between countries. Elaborate design and decorations often can be found on older and more expensive pieces but contemporary designs and patterns make a great gift for those visiting Vienna.


Address: Margaretenstraße 35, 1040 Wien, Austria

7. Pumpkin seed oil

Cucurbita pepo styrian Hull-less group - oil pumpkin compose
Source: Photo by Wikimedia Commons user Eibe used under CC BY-SA 3.0

Pumpkin seed oil is a delicious and culinarily unique item that is not too expensive and makes a great thing to bring back from your trip to Vienna! The pumpkin seeds are often crushed, roasted and then pressed and the oil goes great with food in either a sauce for lamb or beef and even in salad dressings. Some people even like to put on vanilla ice cream! Try this delicious Austrian delicacy for yourself and give your home cooking a new flair.

Pumpkin seed oil

Website: Pumpkin seed oil

8. Artisanal chocolate

Source: Photo by Wikimedia Commons user Ewkaa used under CC BY-SA 3.0

Artisanal chocolate is taken very seriously in Vienna. Much like the art of porcelain and winemaking, the art of chocolate is something that has been passed down for generations. Chocolate was a big deal in the imperial courts where, essentially, only those involved in the upper classes could afford the delectable treat. Now, Vienna is home to tons of chocolatiers all with their own delicious brand.


Address: Naschmarkt 326-331, 1060 Wien, Austria


9. Viennese cakes

Source: Photo by Wikimedia Commons user [Unknown] used under CC BY-SA 3.0

Continuing on our trend of tasty Viennese treats is its delicious cake. Vienna is known for its many things and bakeries are definitely one of them. High-end stores are available for customers who want a fancier cake or even perhaps a whole cake but little markets are also scattered around the city, where people can pick up a single slice and enjoy a delicious treat, whenever. Visit the Naschmarkt and stock up on some classic cakes.


Address: 1060 Vienna, Austria

Website: Naschmarkt

10. Snowglobes

Vienna snowglobe by Austrian Airlines
Source: Photo by Wikimedia Commons user Austrian Airlines used under CC BY-SA 2.0

Snowglobes are actually a Viennese tradition, dating back at least 100 years. People can visit the stores that sell the captured wintery scenes or even go to a snowglobe museum and manufactory. Snowglobes make a great gift for either yourself or for a friend to bring back and also make a wonderful souvenir from your trip to Vienna.

Original Vienna Snowglobe Factory

Address: Schumanngasse 87, 1170 Wien, Austria

Website: Original Vienna Snowglobe Factory

City of traditions

Vienna, Austria
Source: Photo by Wikimedia Commons user Pedro Szekely used under CC BY-SA 2.0

Vienna is a beautiful, old city with lots of traditions that still remain. Even though many of those traditions are old, Vienna took them and made them something new and modern. And no trip to Vienna is complete without some traditional goodies.

Disclosure: Trip101 selects the listings in our articles independently. Some of the listings in this article contain affiliate links.

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Alex is a Canadian university graduate with degrees in English literature and History. He was born in Montreal and when he's not traveling he enjoys movies, video games, playing the drums and...Read more

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