Located in the 6th district of Vienna is the famous and popular Mariahilfer Straße. This street is the Oxford Street of London, the Champ-Elysees of Paris and the Times Square of New York and has a buzzing atmosphere filled with not only tourists but also locals who are regularly walking through this extremely long street that is packed with shops, cafes, bars, ice cream shops and historical sites such as churches. It is conveniently located and in walking distance to the Naschmarkt too, which is filled with more items to purchase. There is a vibrant atmosphere to Mariahilfer Straße and it will give you a real feel of the day-to-day life of a Viennese person, so you’re recommended to check it out if you’re in Vienna!
Oh wait, it's not all about shopping!
The popular street has a 10 metre (32 ft) wide sidewalk on both sides as well as lines of trees and plants, which make it a lovely place to have a long walk to enjoy the surrounding attractions. There are also benches so that you can sit back and relax for a while and take in the lives of locals that pass by. Two especially notable sights which are surprisingly not shops on the Mariahilfer Straße include the Stiftskirche and the Mariahilferkirche.
The Stiftskirche was designed in 1739 by a designer called Joseph Emanuel Fischer von Erlach. It has an elegant Rococo church tower, which is striking with the crown that has been surmounted onto it. You will also spot that the gorgeous spire on the tower reflects in the shop window opposite it and makes for a great photo! In addition, it has some rather unusual statues and artwork and I would recommend popping in.
The Mariahilferkirche was built by Sebastiano Carlone between 1686–1689 but was subsequently redesigned by Franz Jangg in 1711–1715. The Stiftskirche and Mariahilferkirche are both places for peace and meditation in an area that is shaped for business and leisure activities, which is what makes them really stand out.
Adding to the mixed vibe created by the history, peacefulness and fast-paced lives of shoppers on the move, the Mariahilfer Straße is also known to be a zone of limited transportation as cars are not permitted on parts of it and only a few busses pass through.
Every type of item that you could need is on this street
If retail therapy is what you need then Mariahilfer Straße is the place to be. It has many recognisable brands including H&M, American Apparel, Zara, Gap, Peek and Cloppenburg, Mango, etc. Overall, there are plenty of mainstream stores for clothes but there are also some more unusual stores that sell shabby chic items and vintage clothing. If you want souvenirs, there are an abundance of souvenir shops here too.
Locals love this street and not just so that they can get a new wardrobe but also for household items and gadgets that they need too. Recommended stores include Leiner, Interio and Grüne Erde (for those wanting ecological all wood furniture made in Austria). However, if you’re not planning on moving to Vienna, you may only find window shopping is an option in some of these stores.
Nevertheless, if you’ve forgotten any essential holiday items, you can pick them up from the shops and supermarkets such as Bila, also on this street, which can certainly provide anything that you could have possibly forgotten.
I must recommend that you enjoy Mariahilfer Straße but also walk off into the smaller streets which also have some great little items that you pick up including clothes and souvenirs. Explore the famous and popular main street but don’t forget the side stores which also have something special to offer. I am quite sure that you won’t leave Vienna empty handed if you follow my recommendations in this article!
Food stalls, cafes and restaurants
Whilst you shop till you drop, you’re definitely going to need somewhere to sit back, relax and re-charge your batteries and Mariahilfer Straße has a multitude of restaurants and cafes, many of which offer outside seating. I would definitely recommend sitting outside and admiring the great architecture and statues in one of the quaint and local cafes.
Whatever type of cuisine you seek, Mariahilfer Straße will have it either in the form of a food stand in the middle of the street, within a café or in a restaurant. There is Italian, Japanese, Greek and Turkish food that may tickle your fancy, so don’t worry about whether your hunger pangs will be satisfied.
If it’s a hot day and you simply want a snack, I have to urge you to have some ice cream at Paolo Bortolloni’s or Eis-Greissler. The moment you see your ice cream (in cup or cone albeit certainly with a wafer), it will be like love at first sight and heaven on the lips (and so much so, that you won’t care about the affect on your hips!).
If you’re looking for something more filling and want a hearty meal, then I highly recommend that you visit one of my favourite places in Vienna, Pizzeria Vesuvio de Mario, which is off one of the little streets just off the Mariahilfer Straße and is located at Arnsteingasse 30, 1150. This place offers some of the best fresh food at a reasonable price in a prime location.
Fancy staying overnight on Mariahilfer Straße?
If you’re excited about reading about Mariahilfer Straße, then you may wish to even consider staying at one of the hotels on this popular street. Options include Hotel NH Collection Wien Zentrum, Hotel NH Wien City and Das Tyrol Hotel. Mariahilfer Straße is also beautiful in the evenings when it is lit up and during the winter holidays when it is illuminated. You will also feel safe walking on the street at night time. The only time when there won’t be too much to do on the street will be on Sunday when all the shops are closed, so make sure you plan your trip so that you can enjoy Mariahilfer Straße in all of its glory!
Get Trip101 in your inbox
You can buy and claim online, even after you've left home. Travel insurance from WorldNomads.com is available to people from 140 countries. It’s designed for adventurous travellers with cover for overseas medical, evacuation, baggage and a range of adventure sports and activities.
*5% off when you book with our promo code: TRIP101
*For our Canadian and US travellers, unfortunately due to financial services laws, we cannot provide a discount. This promotional code cannot be used with any other discount offer, including World Nomads Members’ discount for travel insurance policy holders.